:root{
--red:#E62E2E; --orange:#FF8A00; --ink:#0B1020; --ink-2:#2A2F3E;
--paper:#FBF8F5; --paper-2:#F4EEE8; --line:#E9E1D9; --muted:#5E5851; --white:#fff;
--grad:linear-gradient(90deg,var(--red),var(--orange));
--grad-d:linear-gradient(135deg,var(--red),var(--orange));
--r:18px; --maxw:1120px;
--display:Poppins,"Segoe UI",system-ui,sans-serif;
--body:Manrope,"Segoe UI",system-ui,sans-serif;
}
*{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 var(--body);-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--display);line-height:1.08;letter-spacing:-.03em;margin:0;text-wrap:balance}
h2{font-size:clamp(30px,4.4vw,48px)}
h3{font-size:19px;letter-spacing:-.015em}
p{margin:0}
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:20px}
.eyebrow{font:700 12.5px/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--red)}
.lead{font-size:clamp(17px,1.6vw,19px);color:var(--muted);max-width:60ch}
.grad-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
section{padding-block:clamp(64px,9vw,112px)}
.sec-head{display:grid;gap:14px;margin-bottom:clamp(32px,5vw,52px);max-width:720px}
/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font:700 16px/1 var(--body);padding:17px 24px;border-radius:999px;text-decoration:none;border:0;cursor:pointer;transition:transform .15s ease,box-shadow .15s ease,background .15s}
.btn-primary{background:var(--grad);color:#fff;box-shadow:0 10px 24px -10px rgba(230,46,46,.65)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 14px 30px -12px rgba(230,46,46,.75)}
.btn-ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff}
.btn:focus-visible,a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid var(--orange);outline-offset:3px}
/* header */
.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:rgba(251,248,245,.86);backdrop-filter:saturate(1.4) blur(10px);-webkit-backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid transparent;transition:border-color .2s}
.top.scrolled{border-bottom-color:var(--line)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:70px;gap:16px}
.logo{display:inline-flex;align-items:center;gap:8px;font:700 29px/1 var(--display);letter-spacing:-.04em;text-decoration:none;color:var(--ink)}
.logo svg{width:32px;height:32px}
footer .logo{color:#fff}
.nav{display:flex;align-items:center;gap:26px;font-weight:600;font-size:15px}
.nav a{text-decoration:none;color:var(--ink-2)}
.nav a:hover{color:var(--red)}
.nav .btn{padding:12px 18px;font-size:14.5px}
.nav a.btn-primary{color:#fff}
@media (max-width:860px){.nav a:not(.btn){display:none}}
/* hero */
.hero{padding-block:clamp(40px,7vw,84px) clamp(56px,8vw,96px);overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(24px,5vw,64px);align-items:center}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}}
.hero h1{font-size:clamp(44px,7.4vw,88px);letter-spacing:-.045em;line-height:.98}
.hero h1 .l2{display:block}
.hero .lead{margin-top:22px}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.proof{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:28px;font-size:14.5px;font-weight:600;color:var(--ink-2)}
.proof span{display:inline-flex;align-items:center;gap:8px}
.proof span::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--grad)}
.spread{position:relative;width:100%;max-width:540px;aspect-ratio:1/1;margin-inline:auto}
.spread svg{width:100%;height:100%;overflow:visible}
.spread .dot{transform-box:fill-box;transform-origin:center;animation:pop .6s cubic-bezier(.2,.8,.3,1.2) both}
@keyframes pop{from{transform:scale(.2)}to{transform:scale(1)}}
.chip{position:absolute;display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--line);box-shadow:0 8px 22px -14px rgba(11,16,32,.35);padding:9px 14px 9px 10px;border-radius:999px;font:700 14px/1 var(--body);white-space:nowrap;animation:rise .7s ease both}
.chip i{width:22px;height:22px;border-radius:50%;display:grid;place-items:center;background:var(--grad);color:#fff;font-style:normal;font-size:12px}
@keyframes rise{from{transform:translateY(8px)}to{transform:none}}
@media (prefers-reduced-motion:reduce){.spread .dot,.chip{animation:none}}
/* ponto de venda */
.pdv{background:var(--ink);color:#fff}
.pdv .lead{color:#B9B6C3}
.pdv .eyebrow{color:var(--orange)}
.channels{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#262B3B;border:1px solid #262B3B;border-radius:var(--r);overflow:hidden}
@media (max-width:860px){.channels{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.channels{grid-template-columns:1fr}}
.ch{background:var(--ink);padding:26px 24px;display:grid;gap:10px;align-content:start}
.ch h3{color:#fff}
.ch p{color:#B9B6C3;font-size:15px}
.ch .ico{width:40px;height:40px;border-radius:12px;background:rgba(255,138,0,.12);display:grid;place-items:center}
.ch .ico svg{width:22px;height:22px}
.ch .tag{justify-self:start;font:700 11.5px/1 var(--body);letter-spacing:.06em;text-transform:uppercase;padding:6px 9px;border-radius:999px;background:rgba(255,255,255,.08);color:#E8E4EE}
.ch .tag.inc{background:rgba(255,138,0,.16);color:#FFB45C}
/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
@media (max-width:900px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.steps{grid-template-columns:1fr}}
.step{position:relative;padding-top:58px;display:grid;gap:8px;align-content:start}
.step::before{counter-increment:s;content:counter(s);position:absolute;top:0;left:0;width:42px;height:42px;border-radius:50%;display:grid;place-items:center;font:800 18px/1 var(--display);color:#fff;background:var(--grad-d)}
.step::after{content:"";position:absolute;top:21px;left:52px;right:-10px;border-top:2px dotted #E6B89A}
.step:last-child::after{display:none}
@media (max-width:900px){.step::after{display:none}}
.step p{color:var(--muted);font-size:15.5px}
.step .pay{margin-top:4px;font-size:13.5px;font-weight:700;color:var(--red)}
/* pricing */
.pricing{background:var(--paper-2)}
.toggle{display:inline-flex;background:#fff;border:1px solid var(--line);border-radius:999px;padding:5px;gap:4px;margin-bottom:28px}
.toggle button{border:0;background:transparent;font:700 15px/1 var(--body);padding:12px 20px;border-radius:999px;cursor:pointer;color:var(--ink-2)}
.toggle button[aria-pressed="true"]{background:var(--ink);color:#fff}
.plans{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;max-width:900px}
@media (max-width:760px){.plans{grid-template-columns:1fr}}
.plan{background:#fff;border:1px solid var(--line);border-radius:22px;padding:30px 28px;display:grid;gap:18px;align-content:start;position:relative}
.plan.hi{border:2px solid transparent;background:linear-gradient(#fff,#fff) padding-box,var(--grad) border-box}
.plan .flag{position:absolute;top:-13px;left:26px;background:var(--grad);color:#fff;font:800 12px/1 var(--body);letter-spacing:.06em;text-transform:uppercase;padding:8px 12px;border-radius:999px}
.plan .name{font:700 15px/1 var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.price{display:flex;align-items:baseline;gap:6px;font-variant-numeric:tabular-nums}
.price b{font:800 52px/1 var(--display);letter-spacing:-.04em}
.price small{font-size:15px;color:var(--muted);font-weight:600}
.setup{font-size:14.5px;color:var(--ink-2);font-weight:600;margin-top:-8px}
.plan ul{list-style:none;margin:0;padding:0;display:grid;gap:10px;font-size:15.5px}
.plan li{display:grid;grid-template-columns:20px 1fr;gap:10px;align-items:start}
.plan li::before{content:"";width:18px;height:18px;margin-top:3px;border-radius:50%;background:var(--grad) center/10px no-repeat,var(--grad);-webkit-mask:radial-gradient(circle,#000 60%,transparent 62%);mask:radial-gradient(circle,#000 60%,transparent 62%)}
.plan li.plus{font-weight:700}
.plan .btn{width:100%}
.extras{margin-top:28px;display:flex;flex-wrap:wrap;gap:10px 28px;font-size:15px;color:var(--ink-2);max-width:900px}
.extras b{font-variant-numeric:tabular-nums}
.note{font-size:13.5px;color:var(--muted);margin-top:14px;max-width:900px}
/* calculator */
.calc{display:grid;grid-template-columns:1.1fr .9fr;gap:22px;align-items:start}
@media (max-width:860px){.calc{grid-template-columns:1fr}}
.calc form,.calc .result{background:#fff;border:1px solid var(--line);border-radius:22px;padding:28px}
.calc fieldset{border:0;padding:0;margin:0 0 24px;display:grid;gap:10px}
.calc fieldset:last-child{margin-bottom:0}
.calc legend{font:700 15px/1.3 var(--display);margin-bottom:8px;padding:0}
.opt{display:flex;align-items:center;gap:12px;padding:14px 16px;border:1.5px solid var(--line);border-radius:14px;cursor:pointer;font-weight:600;transition:border-color .15s,background .15s}
.opt:hover{border-color:#E6B89A}
.opt input{accent-color:var(--red);width:18px;height:18px;margin:0;flex:none}
.opt span small{display:block;font-weight:500;color:var(--muted);font-size:13.5px}
.opt:has(input:checked){border-color:var(--red);background:#FFF6F1}
.seg{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.result{position:sticky;top:90px;display:grid;gap:16px;background:var(--ink)!important;color:#fff;border-color:var(--ink)!important}
.result .eyebrow{color:var(--orange)}
.result .big{font:800 clamp(40px,5vw,54px)/1 var(--display);letter-spacing:-.04em;font-variant-numeric:tabular-nums}
.result .sub{color:#C9C5D2;font-size:15px;font-variant-numeric:tabular-nums}
.result ul{margin:0;padding-left:18px;color:#DAD6E2;font-size:14.5px;display:grid;gap:4px}
.result .free{font-size:14px;color:#FFB45C;font-weight:700}
/* niches */
.niches{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
@media (max-width:860px){.niches{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.niches{grid-template-columns:1fr}}
.niche{border-top:3px solid;border-image:var(--grad) 1;padding-top:18px;display:grid;gap:8px;align-content:start}
.niche p{color:var(--muted);font-size:15px}
/* guarantees */
.guar{background:var(--grad-d);color:#fff}
.guar .eyebrow{color:#fff;opacity:.85}
.guar .lead{color:#FFE9DA}
.g-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media (max-width:900px){.g-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:520px){.g-grid{grid-template-columns:1fr}}
.g{background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.28);border-radius:18px;padding:22px;display:grid;gap:8px;align-content:start}
.g p{color:#FFF1E7;font-size:15px}
/* faq */
.faq{display:grid;gap:10px;max-width:820px}
details{background:#fff;border:1px solid var(--line);border-radius:16px;padding:0 22px}
summary{cursor:pointer;list-style:none;padding:20px 0;font:700 17px/1.35 var(--display);letter-spacing:-.01em;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font:600 24px/1 var(--body);color:var(--red);transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{padding-bottom:20px;color:var(--muted)}
/* lead form */
.cta{background:var(--ink);color:#fff}
.cta .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(28px,5vw,64px);align-items:start}
@media (max-width:900px){.cta .wrap{grid-template-columns:1fr}}
.cta .lead{color:#B9B6C3}
.cta .eyebrow{color:var(--orange)}
.cta ol{margin:26px 0 0;padding-left:20px;display:grid;gap:8px;color:#DAD6E2}
.lead-form{background:#fff;color:var(--ink);border-radius:22px;padding:28px;display:grid;gap:16px}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:560px){.row2{grid-template-columns:1fr}}
.field{display:grid;gap:6px}
.field label,.field .lbl{font-weight:700;font-size:14px}
.field input,.field select,.field textarea{font:500 16px/1.4 var(--body);padding:13px 14px;border:1.5px solid var(--line);border-radius:12px;background:#fff;color:var(--ink);width:100%}
.field textarea{min-height:90px;resize:vertical}
.checks{display:flex;flex-wrap:wrap;gap:8px}
.checks label{display:inline-flex;align-items:center;gap:8px;border:1.5px solid var(--line);border-radius:999px;padding:9px 14px;font-weight:600;font-size:14.5px;cursor:pointer}
.checks input{accent-color:var(--red);margin:0}
.checks label:has(input:checked){border-color:var(--red);background:#FFF6F1}
.form-msg{font-size:14.5px;font-weight:600;color:var(--red)}
.fine{font-size:12.5px;color:var(--muted)}
/* instagram + prova social */
.ig{display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:50%;color:var(--ink-2);text-decoration:none;transition:color .15s,background .15s}
.ig:hover{color:#fff;background:var(--grad)}
footer .ig{color:#9A97A6;width:36px;height:36px}
footer .ig:hover{color:#fff}
footer .links{display:flex;flex-wrap:wrap;gap:8px 18px;align-items:center}
footer .links a{color:#9A97A6;text-decoration:none}
footer .links a:hover{color:#fff;text-decoration:underline}
.folio{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media (max-width:860px){.folio{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.folio{grid-template-columns:1fr}}
.case{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;display:grid;align-content:start;text-decoration:none;color:inherit;transition:transform .15s,box-shadow .15s}
.case:hover{transform:translateY(-3px);box-shadow:0 16px 34px -22px rgba(11,16,32,.45)}
.case img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;background:var(--paper-2)}
.case .txt{padding:18px 20px 20px;display:grid;gap:6px}
.case .seg{font:700 11.5px/1.3 var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--red);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.case p{color:var(--muted);font-size:14.5px}
.says{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:22px}
@media (max-width:860px){.says{grid-template-columns:1fr}}
.say{background:var(--paper-2);border-radius:18px;padding:24px;display:grid;gap:14px;align-content:start}
.say q{font-size:16.5px;line-height:1.55;quotes:"\201C" "\201D"}
.say footer{background:none;padding:0;margin:0;color:var(--muted);font-size:14px;font-weight:600}
.stars{color:var(--orange);letter-spacing:2px;font-size:15px}
/* footer */
footer{background:#070A15;color:#9A97A6;padding-block:44px 36px;font-size:14px}
footer .wrap{display:flex;flex-wrap:wrap;gap:20px 40px;justify-content:space-between;align-items:center}
/* floating whatsapp */
.wa{position:fixed;right:18px;bottom:calc(18px + env(safe-area-inset-bottom,0px));z-index:30;width:58px;height:58px;border-radius:50%;background:#25D366;display:grid;place-items:center;box-shadow:0 12px 28px -10px rgba(0,0,0,.45)}
.wa svg{width:30px;height:30px}